What is the best energy drink or vitamin water on the market? I don't know either, but I know it's not the miracle drink I stumbled across today on my new Comcast homepage. It's called FRS, a free radical scavenging energy drink endorsed by 7 time Tour de France winner, Lance Armstrong. In fact, FRS stands for "free radical scavenger" a term the company's board of directors know nothing about. Just listen to what this guy has to say about this amazing drink.
"FRS Plus yielded results typically achieved only by blood doping or living at high altitude." - Dr. Holden MacRae, Principal Investigator, Professor of Sports Medicine, Pepperdine University. Doctor, should you really be mention blood doping around Lance Armstrong?
"FRS is the result of years of research and development by Dr. Lan Bo Chen, Ph.D., Professor of Pathology at Harvard Medical School's Dana-Farber Cancer Institute, Dr. Mitsunori Ono, Ph.D., world-renowned phytochemical expert and Senior Scientist with the Beth Israel Deaconess Medical Center. FRS was originally tested and refined by doctors at the Harvard University Dana Farber Cancer Institute as a fatigue fighting and general health drink for cancer patients. It was then discovered by endurance athletes who found that it boosted and sustained their peak athletic performance while helping to keep them healthy." Strange, Dana Farber has always been quick to ridicule any alternative treatments or nutritional prevention ideology.
"FRS was the winner of the 2007 World Beverage Congress’ Best Health Initiative award for
healthy beverages". I don't even know what that is, but it sounds important. Here's the best part. FRS has a higher ORAC score than Red Bull and SoBe green tea. That is some stiff competition.
Lets evaluate the ingredients...
FRS Antioxidant Energy ChewsSugar, corn syrup, corn syrup solids, carnauba wax, natural and artificial flavors, quercetin, soy lecithin, ascorbic acid, corn starch, sunflower oil, glycerin, d-alpha tocopheryl acetate, green tea extract, carrageenan, caffeine, mono and diglycerides, citric acid, niacinamid, sucralose, calcium silicate, yellow 6 lake, vitamin A palmitate, pyridoxine hydrochloride, thiamine hydrochloride, riboflavin, acesulfame potassium, cyanocobalamin. I guess Dana-Farber didn't think it was necessary to do any unbiased studies on the dangers corn syrup and artificial sweeteners.
FRS Plus liquidWater, Sugar, Juice Concentrates (White Grape, Apple, Pineapple, Pear, Peach), Orange Juice Concentrate, Gum Arabic, Natural Orange Flavor, Citric Acid, (makes up the majority of the ingredient list) Sugar chews and fruit juice. Lance, peddle as fast as you can away from these products.
it gets weirder...The United States Defense Advanced Research Projects Agency (DARPA) funded the study on the quercetin that FRS uses in their product. That's right, The Defense Advanced Research Projects Agency (worst name ever) It is the central research and development organization for the Department of Defense (DOD). It manages and directs selected basic and applied research and development projects for DoD, and pursues research and technology where risk and payoff are both very high and where success may provide dramatic advances for traditional military roles and missions. Why is the military interested in plant antioxidants? ....maybe an increased kill ratio in fatigued soldiers?
"FRS is used by anyone who wants a sustained healthy energy boost." This drink contains
100% if your daily value of the B-vitamins, which is absolutely nothing, a whopping 250 mg of quercetin, and 50mg of green tea extract. Cheap and weak. Don't waste your money. My advice to FRS is to remove all ingredient information from your website. It's a poor business decision to advertise corn syrup and artificial sweeteners as a performance enhancer.
The cost is $22 for a quart bottle that you'll drink in two weeks. I'll give this drink an "F" for fruit juice, or false advertising. ................Matt